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My Plan To Win The Georgia Senate Runoffs

My Independent Expenditure Political Action Committee, FedUp PAC, has several special

projects that will add 2-3 points to the two Republican Senate candidates’ vote in Georgia’s January 5th runoff election and potentially make the difference between victory and defeat in those two crucial elections.

I have produced three videos, three e-reports, and sample voter letters directed to Georgia voters. The first video deals with the Democrats’ campaign to Defund the Police. The second video shows Kamala Harris and other Democrat politicians’ (including governors, mayors, and members of Congress) support and encouragement of civil unrest and violence in our towns, cities, and neighborhoods. The primary audiences for these videos are women and seniors—two categories of voters where the Republicans need help.

The third video deals with the issue that all national Democrats support—government-paid abortion on demand and repeal of the Hyde Amendment. The Hyde Amendment prevents taxpayer’s money from being spent to pay for most abortions. If Democrats are able to repeal the Hyde Amendment, all Americans will be complicit/involved in abortions. Most people of faith will be surprised, shocked, and angry to learn they will be paying for abortions if the Democrats win control of the Senate.

FedUp PAC is very different from all other political committees, because we send our campaign material (videos, e-reports, sample voter letters) directly to Georgia voters, but we multiply their effect and distribution by also involving, encouraging, and activating thousands of Georgia conservative Republicans to forward all our campaign material, including the three videos, e-reports, sample voter letters, etc. to their family members, friends, and neighbors, and encourage them to engage their family and friends in a conversation either in person or on the phone. And our team of professionals with decades of experience in grassroots mobilization design these materials expressly for easy, wide distribution and circulation.

Also, we are contacting millions of conservative Republicans in the other 49 states, and asking them to forward our videos, e-reports, sample voter letters, etc. to any family members, friends, co-workers, school friends, etc. who live in Georgia.

Studies show that a person is far more likely to be positively influenced by information they receive from someone they know, like, and trust—such as a family member or friend—rather than a stranger on TV, radio, or someone giving them a pamphlet at their door or in a shopping mall.

In fact, it has been proven that it can be up to 1000% more effective.

Also, in today’s world one of the most effective ways to get a message to someone is through a short video. That’s why YouTube is the second most popular search engine right behind Google.

If I can raise about $425,000, we’ll be able to get these three videos, e-reports, and sample voter letters 4-5 times to most women, seniors, and people of faith who are Georgia voters. Again, it has been demonstrated that people need to hear something multiple times before it registers. Here’s a brief overview of how the $425,000 will be able to increase the GOP Senate vote by 2-3 points.

Your donation will be used to send our three videos, e-reports, sample voter letters, and other campaign materials to…

• Most registered women voters in Georgia.

• Most registered senior voters in Georgia.

• Most registered Evangelical voters in Georgia.

• Most registered Catholic voters in Georgia.

• Most registered Jewish voters in Georgia.

• 40,000+ conservative activists in Georgia. They will be encouraged to send the 3 videos, e-reports, sample voter letters, and other campaign material to everyone on their e-list of family, friends, neighbors, and others who live in Georgia several times to be sure they see, read, and forward everything to other Georgia voters.

• 2,000,000+ conservative activists in the other 49 states will also be urged and encouraged to send the three videos, e-reports, sample voter letters, etc. to any family members, co-workers, school friends, etc. who live in Georgia.

• We’ll also post ads on social media websites with links to our three videos, e-reports, sample voter letters, etc. that will have the potential to reach millions of voters in Georgia.


The vast majority of Georgia voters will have received the three videos, e-reports, sample voter letters, and other campaign material multiple times, and it’s reasonable to assume that hundreds of thousands of them will also send the three videos, e-reports, sample voter letters, etc. to 10-20+ of their family, friends, and neighbors.

So, before election day, January 5th, most Georgia voters will probably receive the three videos, e-reports, sample voter letters, and other campaign material 2-3-4 times or more. And as Coca-Cola knows the number one secret to advertising is repetition.

We will regularly follow up with letters and phone calls, urging them to be sure and forward the material as well as talk (in person or over the phone) to those who have received the information.

The three videos—Democrats: Defund the Police, Democrats: Burn America Burn, and The Abortion Industry is Calling You—can be viewed at www.FedUpPAC.org/videos .

FedUp PAC is an Independent Expenditure Political Action Committee, which means we can accept unlimited donations, including corporate contributions. Contributions are not tax deductible.

Probably over $100,000,000 will be spent by each side to win the two U.S. Senate races in Georgia on January 5th.


That’s right – One Hundred Million Dollars.

However, in my opinion, the vast majority of that money will not be effective. Because Georgia voters have been bombarded by TV and radio ads for many months, the voters are mostly tuning them out.

Today’s Democrats are not the Democrats of even 20 years ago. The New Democrats are mean, evil, violent, anti-police, anti-God, Socialists, and some are Marxists. If they win the two Georgia Senate races, giving them total control of the Federal Government, they will change whatever laws needed to prevent Republicans from ever again winning the Presidency or control of the U.S. House and Senate.

I estimate that it will cost about 3 cents to get our three videos, e-reports, and sample voter letters to one Georgia voter, so…

I urge you to be as generous as you can with a personal or corporate check today. Here’s some of the things we will make happen within a day or two of receiving your contribution:

• $10,000 will allow us to reach about 300,000 Georgia women, seniors, and people of faith voters.

• $25,000 will allow us to reach about 750,000 Georgia women, seniors, and people of faith voters.

• $50,000 will allow us to reach about 1,500,000 Georgia women, seniors, and people of faith voters.

• $100,000 will allow us to reach about 3,000,000 Georgia women, seniors, and people of faith voters.

• $425,000 will allows us to reach most Georgia women, seniors, and people of faith who are voters at least 2-3-4 times.


As a reminder of my experience and success in marketing conservative ideas and candidates here’s short bio on myself so you can see my background and my credentials.

In January of 1965, I launched the world’s first conservative direct mail marketing company, then called The Viguerie Company, now called American Target Advertising. Many political historians said there never would have been a Ronald Reagan Presidency without the many new conservative organizations that were built using the direct marketing methods I pioneered.

The result is time and again we’ve been able to shock the Democrats, the media, and the pollsters by producing conservative victory after conservative victory.

So, now I’m trying to do this again. I, along with my team of some of America’s best direct marketing professionals are now using these same targeting methods to help elect the two Republican candidates for the U.S. Senate in Georgia.

Please contribute as generously as you can. By the way, feel free to forward my letter on to anyone else you feel may be interested in helping. I will anxiously look forward to hearing back from you, and I greatly appreciate, as will America, anything you’re able to contribute to this project.

By the way, if you’re interested in making a contribution and you have any questions, feel free to call me at my office you can reach me through the main switchboard (703-392-7676).


Please make your check payable to FedUp PAC or give online at our secure site, www.FedUpPAC.org/donate . FedUp PAC www.FedUpPAC.org is an independent expenditure committee not authorized by any candidate or candidate’s committee.Richard A. Viguerie, Chairman•9625 Surveyor Ct., Suite 400, Manassas, VA20110


  • Georgia runoff elections

  • January 5

  • David Perdue

  • Kelly Loeffler

  • John Ossoff

  • Raphael Warnock

  • Defund the Police

  • Kamala Harris

  • violence

  • Hyde Amendment

  • federal funding for abortion

  • senior voters

  • women voters

  • pro-life voters

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